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Beyond Wrapping Paper: Exploring the Psychology and Economics of Gift-Giving

Beyond Wrapping Paper: Exploring the Psychology and Economics of Gift-Giving

India's rich tradition of gift-giving, steeped in cultural and emotional significance, intertwines with economic dynamics, influencing consumer behaviour and fostering social bonds. The evolving landscape, marked by personalized gifts and a growing awareness of environmental and social concerns, propels the gifting industry forward. Despite debates on the economic value of gifts, the sector is poised for substantial growth, with a predicted annual increase of 20-25%. As the nation's diverse cultural and religious beliefs intersect with global trends, the art of gift-giving not only remains a vibrant aspect of Indian social life but also represents a thriving industry, continuously adapting to the changing preferences of a new generation.

Unlocking the Potential: Nurturing Introverted Talent in Schools

Unlocking the Potential: Nurturing Introverted Talent in Schools

In the realm of personality traits, we often classify individuals as introverts and extroverts. Extroverts readily engage in extracurricular activities, while introverts face challenges in showcasing their skills, leading to feelings of inadequacy. Despite educational institutions' efforts to encourage students through increased opportunities and supportive words, many students still don't benefit. This blog addresses the need for a shift in teachers' behavior to create an inclusive, welcoming, and secure learning environment for all.

Shaping Health Choices through Behavioural Economics

Shaping Health Choices through Behavioural Economics

With humans making thousands and thousands of decisions daily, a considerable portion revolves around health, often influenced by psychological forces and societal norms. The article highlights the inadequacy of assuming rational decision-making and introduces behavioural economics as a pivotal approach, acknowledging the role of biases, emotions, and heuristics in shaping choices. It delves into the principles, such as the 'nudge' concept and the effectiveness of incentives, emphasising their application in healthcare. The integration of behavioural economics into health policy decisions is deemed essential, offering a promising avenue for fostering informed choices. The integration of behavioural economics into health policies is seen as being instrumental to achieving enduring change in the masses, though it poses challenges due to its applications being highly context-dependent. It further necessitates an evaluation of ongoing data and adaptation to diverse cultural norms.